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Aim: To study, research, acquire, preserve & promote cartoons, advertisement in Newspapers, Journals, and Magazines that constitute rich cultural heritage of this vast region. Projects related to Indian cartoons, advertisements and journalism during British Raj are being conducted. In order to promote innovative representations, we aim to hold exhibitions, seminars, conferences, workshops related to cartoons, advertisement and journalism. And of course, print media watch apart from television monitoring and special investigations for benefit of main street. The long term aim is to build an archival depository related to much neglected media- cartoons, advertisement and journals in the region of South Asia that would facilitate research in this region. Presently, we have Indian newspaper collection on various topics in several languages since 2006. Further, collection of thousands of Indian cartoons, classified topic wise since 2002 till date. Last, not the least thousands of advertisements under various categories.
Honorary President of SARCAJC : Prof. Pramila Sharma
Founder of SARCAJC: Pragya Parmita
Note: The contents of the SARCAJC website are for personal (including on social media and use on all kinds of media) for non commercial purpose. You can quote text by providing reference to its page for academic or personal purpose for non commercial purpose but website, its pages cannot be copied- complete or incomplete, in any form for any purpose. Copying or storing this website, its pages in any form, for any purpose- are expressly forbidden. You may not use in any form- Website logos or proprietary graphics or trademark .The images displayed on website of SARCAJC should not be copied and used/reproduced in any form, in any media. They are under Copyrights/reproduction rights. The website of SARCAJC, its pages- should not be copied, stored in any form, for any purpose. .Do not infringe on the Intellectual Property Rights.
South Asian Research Centre for Advertisement, Journalism & Cartoons (SARCAJC) is committed to the study, research and promotion of advertisements, journalism and cartoons. Many research centres exists in the West, but ours is the first independent initiative of its kind in South Asia.