SARCAJC

SOUTH ASIAN RESEARCH CENTRE FOR ADVERTISEMENT, JOURNALISM & CARTOONS

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AD DELHI POLLUTION

Did you say, you read newspaper  only in English!!

Look at the same advertisement in Hindi that has appeared in a Hindi newspaper- Dainik Jagran, the word compensation is  now "JURMANA" meaning “penalty”! ​

Compensating the polluter?

The air pollution in Delhi has been alarming. Today (7 March 2017) , advertisement by Delhi Pollution Control Committee, Government of N.C.T of Delhi has been published in Times of India under heading-”Public Notice”.  ​

COMPENSATION!

​PENALTY

 Hang on, the ad states  “compensation for burning of leaves, garbage, plastic, rubber etc in open”. Compensation!  


More you burn leaves, garbage, plastic, rubber etc in open, more compensation you get!??