SARCAJC

SOUTH ASIAN RESEARCH CENTRE FOR ADVERTISEMENT, JOURNALISM & CARTOONS

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Above archival advertisement comes with the tagline- German General. This Medicine Advertisement cites claims cure for eyes that German hospitals had termed as incurable. This domestic advertisement from Mumbai has highlighted foreign medical treatment, dubious or not, leave it to the readers.

Archival advertisements reveal the trends of their time. Take for instance, the following archival Hindi movie advertisement,  for the movie in Hindi appears in three languages- English, Hindi, Urdu. The lead actress occupies the ad space  with prominence. This is quite unlike recent Hindi movies ads  where the hero takes it all! 

For more archival advertisements, click here

Archival Advertisements

Archival Advertisement of a Hindi movie appeared in English language​

Advertisement in English appearing on cover page of a archival magazine in Hindi, evoking history

Archival advertisement for a  Hindi movie appeared in 3 languages- Hindi, Urdu & English