SARCAJC

SOUTH ASIAN RESEARCH CENTRE FOR ADVERTISEMENT, JOURNALISM & CARTOONS

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Today (23/11/18), an advertisement by Indian Railways has appeared in Hindustan Times with a punch line-“Don’t take the danger route, Never sit it walk on the railway tracks”.

This is not a first time, Indian railways has placed an advertisement in the interest of “citizen safety”. Several such illustrative advertisements had appeared on International Level Crossing Day, 7/06/2018 in newspapers like Times of India, Dainik Jagran, Amar Ujala, Dainik Bhaskar, Mail Today. The use of cartoons by Indian railways in its advertisement was seen in Amar Ujala. Incidentally, Indian Railways has been using cartoons in numerous anti-corruption advertisements for benefit of Main Street. 

 

Indian Railway advertisement


Hindustan Times, today informs, Chief Commissioner of Railway Safety (CCRS) SK Pathak has given a clean chit to railways for accident that took place on 19 October. Hundreds of people had stood on a railway track to attend a festival /function, ignoring the income train that led to death of 61 - “ ..the reason for the accident is negligence of persons reportedly standing on and near the railway tracks witnessing Dusshera Mela at Dhobi Ghat.” The inquiry report recommended that the “Government Railway Police (GRP) and Railway Protection Force (RPF) should hold regular meetings with state police and get updates on all such events where large gathering is expected near track and railway should proactively impose caution/speed restriction at such locations/sections.”

Hopefully, more frequent advertisements featuring cartoons for citizen safety will appear for welfare of all