SARCAJC

SOUTH ASIAN RESEARCH CENTRE FOR ADVERTISEMENT, JOURNALISM & CARTOONS

You can add HTML directly into this element to render on the page.

Just edit this element to add your own HTML.

Mahatma Gandhi

 Mahatma Gandhi's role in Indian Independence movement is well documented in history. However his views on various topics are not well known to many: 

Gandhi in Advertisement

Today is Mahatma Gandhi’s birthday. Most newspapers carry advertisements on this occasion, mostly governmental advertisement. Only a few companies of private sector have placed ads, while remembering Gandhi. Ayurvedic oil- Dr. Ortho, carried a photo of Mahatma Gandhi with a quote, not related to oil! Not to forget Bollywood writer/poet posing with Dr Ortho in his hand. An advertisement by Pitanjali, company leading in Auyrvedic products, carries a sketch of Mahatma Gandhi with punch line- “ Salute of an obliged nation to SWADESHI ANDOLAN (movement) idol of Pujya (respected) Bapu on his birth anniversary”. The catch in smaller font is-”Adopt Pitanjali & bring economic freedom to the nation. Save nation from foreign company’s economic loot…”. This advertisement has appeared in both English & Hindi is Times of India and Amar Ujala respectively. However the difference is indeed visible, Hindi advertisement has an extra word- “slavery”- “…Save nation from foreign company’s economic loot & slavery..”. Ralco Tyres has highlighted small charkha, a favourite of Mahatma Gandhi. Four lines in big font, below the charkha reads- “one wheel had got air of freedom. Two wheels can ease all our breath”. What’s the catch? Smaller fonts read-”Come from this Gandhi Jayanti let’s enjoy cycling everyday”. A family is seen cycling but instead of cycle, only wheels are visible! Bathroom fitting brand- Jaquar’s punch line asks- “Remember why Gandhi’s believed in Swadeshi?”. Interestingly, its patriotic tone ends -”…we Indians can do it! That we are saare jahan se achha!”. The catch lies below this-”Jaguar. Proudly made in India for the world”. The largest public sector bank- State Bank of India also remembers Gandhi with punch line-”Gandhi’s thinking is still today with us”. Wonder, why other private sector advertisements in leading newspapers forget to remember Bapu on his birthday?  


Also get answers - Why Mahatma Gandhi didn't get a Nobel Peace Prize, solution to Kashmir problem & how Indian & Pakistani Leaders could become very serious & very good candidates for Nobel Peace Prize. 


Watch an exclusive interview with Prof. Geir Lundestad, Executive Director & Secretary of the Norwegian Nobel Committee at Oslo, Norway. 


Mahatma Gandhi's  views that appeared in archival newspapers: