SARCAJC

SOUTH ASIAN RESEARCH CENTRE FOR ADVERTISEMENT, JOURNALISM & CARTOONS

Sarcajc Research in Journalism Advertisement & Cartoon 

According to INTUTE- “South Asian Research Centre for Advertisement, Journalism & Cartoons (SARCAJC) is South Asia's first study centre for research into the history and political importance of cartoons, political satire, advertisements and journalism..”. 

South Asian Research Centre for Advertisement, Journalism & Cartoons (SARCAJC)  is first Independent Research Centre in South Asia which undertakes media monitoring in the neglected area of cartoons, advertisements. We study, research, promote, acquire and preserve cartoons, advertisement in Newspapers, Journals, and Magazines that constitute rich cultural heritage of this vast region.Aim for news archives & museum

To study, research, acquire, preserve & promote cartoons, advertisement in Newspapers, Journals, and Magazines that constitute rich cultural heritage of this vast region. Projects related to Indian cartoons, advertisements and journalism during British Raj are being conducted. In order to promote innovative representations, we aim to hold exhibitions, seminars, conferences, workshops related to cartoons, advertisement and journalism. And of course, print media watch apart from television monitoring and special investigations for benefit of main street. The long term aim is to build an archival depository related to much neglected media- cartoons, advertisement and journals in the region of South Asia that would facilitate research in this region. Presently, we have Indian newspaper collection on various topics in several languages since 2006. Further, collection of thousands of Indian cartoons, classified topic wise since 2002 till date. Last, not the least thousands of advertisements under various categories.