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Did it succeed? 
The debate regarding the success/failure of demonetisation drives has taken much desired newspaper space ; after the Central Bank- RBI made its annual report public. A smaller heading in Times of India, page 17  reads- “RBI got back Rs 16k cr, spent Rs. 21k cron new notes: Cong”. However, read on, “Rs16,000 crores out of demonetised notes of Rs 15,44,000 crore did not come back to RBI..”. How much spent how much earned, a research material for the economists, but what about the state of psychological contact of the main street? (31 August 2017)


Extracts from the Presidential address at All India Newspaper Editor’s Conference.1947

..The Press in India is now adjusting itself to a complete transformation of scene. Does it not seem but yesterday when we were engaged in grimly fighting the battle of National Herald and Harijan with little hope of stable success? Today, National Herald is digging its toes under ideal conditions of popularity, prestige and security and Harijan is in need of ever-increasing supplies of paper for its expanding circulation..MORE

Amar Ujala Bureau reports - “Strict law will be made against dubious advertisements: Modi”. Accompanying, the important decision, is Prime Minister of India’s photograph. (27/10/2017)
WE at SARCAJC are  happy that finally a law is in making to curb the menace of dubious, deceptive advertisement that dupes mainstreet.
SARCAJC has been raising this issue since long- READ MORE

According to INTUTE- “South Asian Research Centre for Advertisement, Journalism & Cartoons (SARCAJC) is South Asia's first study centre for research into the history and political importance of cartoons, political satire, advertisements and journalism..”. 

Double News
After Supreme Court of India declared of Triple Talaq illegal, not only the government is trying to make a law in this regard, also the Muslim Personal Law Board by addition of clause in the Nikahanama that groom will not give triple talaq. The latter news has been carried by Dainik Bhaskar, sourced from “Agency” on its  front page & the same news has also been carried on page 4, with heading - “Man will have to promise that I will not give triple talaq” (front page), “Man will have to promise in Nikahanama-  I will not give triple talaq” (page 4). The only difference in contents is that front page news carries in the end, one extra line, different highlight and a photo of protesting women! (4 February 2018)

Budget celebrations
The annual budget cartoon celebrations have been displayed the best on front pages of non-English newspapers in the capital. Hindi newspapers like Dainik Jagran, Hindustan, Dabang Duniya and non- Hindi newspapers Eenadu, Lokmat, Sakshi are simply outstanding! (2 February 2018).​

Jawaharlal Nehru On Indian Press:

The Press if it wants freedom - which is ought to have must have some balance of mind which is seldom possesses. One cannot have it both ways. Evert freedom in this world is limited, limited not so much by law as by circumstances. We do not wish to come in the way of freedom of the Press. Personally, I am convinced of the freedom of the Press.... More

Television Channel Watch-Tracking (monitoring?) Television channels in India

Advertisement in English appearing on cover page of a archival magazine in Hindi, evoking history


The heading of news report on Page 3 of Amar Ujala shouts- “Non cheating staff of Amity School protest” with accompanying photo of women raising hands behind a banner. Non cheating staff in Amity school in Gurugram, does it mean cheating staff exist in this school !?  Read on the report- non cheating becomes non teaching! (1 March 2017)

Advertisement Twice

Today, two different advertisement by Government of India have appeared in Hindi in Hindi newspapers- Amar Ujala & Dainik Bhaskar informing about Sovereign Gold Bonds. The advertisement in Amar Ujala emphasizes- “With the money earned by the sweat of my bow I invested in Sovereign Gold Bond…No fear of theft & advantage galore” & is accompanied by a photograph of a family in rural setting. The ad is appealing, so what is need for another bigger advertisement in Dainik Bhaskar? This ad shows a urban man with his young daughter who is thanking her ‘Daddy’- Thank you daddy for investing in Sovereign Gold Bond for making my future bright”. Future bright of a urban small girl by investment in Gold bonds, does it anyway reflect on tradition of dowry? Surely, this advertisement was avoidable and would have saved exchequer’s money.( 1 March 2017)

Monkey Advertisement

An advertisement by Governmnet of NCT Delhi has appeared with heading of -"Public Notice" in Times of India regarding "Stop feeding monkeys at public places".  It also informs phone numbers for lodging complaints against persons feeding monkeys at public places. (28 February 2017) However, the advertisement is silent regarding monkey menace in residential places. Did you say, humans have encroached habitat of monkeys?

​Double News
The news that South Delhi Municipal Corporation will be setting up a biogas plant is so very important that DNA has published it twice? Today, on page 4, a news heading reads-”Biogas plant to treat dung and kitchen waste to be set up soon” and on page 15, a news reads-”Dung kitchen waste to power S Delhi biogas plant”. They both are procured from news agency- PTI and read on - word to word the same, only the heading and accompanying  photograph is different. (16 January 2017)

​Dubious Advertisement
SARCAJC has been raising the issue of dubious advertisement that appear in newspapers. View here. Today, an advertisement by Indian Navy has appeared in English in Times of India with heading in bold- “Employment is Indian Navy- Beware of Agents/cheats”. The advertisement starts off- “It has come to the notice that some agents/touts/unsocial elements on pretext to provide employment in the Indian Navy, make upbeat promises about chances of employment….to achieve their end, they use dubious advertisements…to deceive unsuspecting job seekers…”. (11 January 2017). However, the advertisement does not inform where main street can complaint against such dubious advertisements.

Time not important?
The world book fair in Delhi has received fair amount of publicity via advertisements. Today, an advertisement in Hindi has appeared in Hindi newspaper- Amar Ujala. The advertisement also carries- “Today’s highlights” under which it lists events (talk, book release, discussions, poet meet, dance meet the author & reading session) that will be held today in various Hall numbers, but for reasons best known does not carry the timing! Does the advertisement expect the book fair visitors to remain waiting for the event to happen from morning to evening? (12 January 2017)

​Address Goof-up
Many readers gather information from newspapers about to be held events, assuming newspapers do not mislead them. Today supplement of DNA - “After hrs” (page 2) informs of a Book release (Modern Monk). “Where: Nehru Memorial Museum & Library, Motia Khan, Sadar Bazaar. New Delhi). (10 January 2017). Hang on, prestigious Nehru Memorial Museum & Library is NOT located at Motia Khan, Sadar Bazaar! A friend of SARCAJC has received an invitation card of this book release function mentions the correct address of Nehru Memorial Museum & Library! Alas, what will happen to any reader of DNA who will search for Nehru Memorial Museum & Library at Motia Khan, Sadar Bazaar, is anyone’s guess.

15 March 2016
Today a advertisement has appeared in Times of India containing two cartoon characters- Professor and his student "Suppandi" with a question- "Did you see what happened when Suppandi met Professor simply simple yesterday?". Well, yesterday, an interesting, informative also humourous 31 page, 11 episodes, comics accompanied Times of India- "Making investing simple for Suppandi with Professor Simply Simple". A creative effort for "Investor Education" by Tata Mutual Fund. It was an advertorial and promotional feature and was created by Amar Chitra Katha, famous publisher of comic books in India.

Silver story of Demonetisation: 

When Indians are struggling with demonetisation of currency of higher denomination, its pertinent to remember silver story of demonetisation. Click to read more

South Asian Research Centre for Advertisement, Journalism & Cartoons (SARCAJC)  is first Independent Research Centre in South Asia which undertakes media monitoring in the neglected area of cartoons, advertisements. We study, research, promote, acquire and preserve cartoons, advertisement in Newspapers, Journals, and Magazines that constitute rich cultural heritage of this vast region.Aim for news archives & museum

Recommended- Humourous story with cartoon on Demonetisation. To view click


Above archival advertisement comes with the tagline- German General. This Medicine Advertisement cites claims cure for eyes that German hospitals had termed as incurable. This domestic advertisement from Mumbai has highlighted foreign medical treatment, dubious or not, leave it to the readers.

To READfull article, including summary in English.

In Flanders’s Field

On the occasion of the royal visit of  honorable King & Queen of Belgium in India, Manimugha Sharma informs on page 5 in  Times of India  “Belgian buglers to sound clarion call on honour India’s WWI role”  at India Gate in New Delhi. (7 November 2017) Indeed,  thousands of Indian soldiers lost their lives during the first world war.  The Belgians remember them every evening at Menin Gate. But how many Indians have really remembered their contribution?  SARCAJC’s President- Prof Pramila Sharma had paid her tributes, two decades back . Do read her article- “Why no tribute of flowers! ” . 


Lord Curzon & Bhiaya Dooj
Diwali celebration were subdued as usual by majority of newspapers in English vis-à-vis newspapers in Hindi. The financial newspapers in English were even more sober, wonder why? However, as most newspapers remained closed on Diwali day, majority subscribers didn’t get their copy- the next day and were deprived to know the high level of pollution. Today, is another festival- Bhai Dooj, involving sisters & brothers. This festival was celebrated between Lord Curzon & mother India in one of the cartoons in India- Hindi Punch 17/11/1901. None of the newspapers today, carried any such cartoon today. Wonder, what would Lord Curzon say? Tribune (18/10) had informed that a  new movie in Bengali ‘Curzoner Kalom’ (Curzon’s Pen) is expected to be released next month. Will another movie appear soon - 'Curzonbhai' !! (21 October 2017) ​

Cartoons from our Cartoonist  on New Year 2017!

Queen Victoria

The movie - Victoria & Abul has come during the year when former British Raj colonies in South Asia are celebrating 70th year of Indian Independence from Great Britain. Indeed, Queen Victoria had a special place in establishment of British Raj.

SARCAJC’s  President- Prof Pramila Sharma had penned down this article - Victoria’s Munshi in Sahitya Amrit, Magazine in Hindi, March 1997, much before any one dwelt on this here! 

​​Failing Banks
The editorial of Day is being carried by DNA- “Expose the willful defaulters!”. The editorial does not mince words about unwillingness of Reserve Bank of India to reveal names of loan defaulters and also lack of will to tackle the non performing assets. Read on- "…The RBI’s chary attitude to willful defaulters is untenable…But today the biggest danger is of banks failing because of the huge percentage of bad loans on their books. Merely, writing off the loans to clean the books and start on a fresh slate is no solution either…”. 6 January 2017. However, the question of accountability of the Reserve Bank of India in failing to fulfill its responsibility as the  Central Bank has not been visited , not to forget the role of leading economists at high places enjoying life. Read MORE

Just celebrating
The celebration of new year was visible in many newspapers. The most unique initiative was taken by Hindi newspaper- Dainik Bhaskar, which printed the paper with special ‘perfumed’ ink. Indeed the newspaper smelled well,  as this special issue was named -”Success & happiness issue”. The paper also carried 12 simple, small but real cartoons on what might make you happy! While other newspapers like Dainik Jagran, Rashtriya Sahara, Loksatta, Hindustan, Navbharat Times, Dainik Tribune, Amar Ujala, Hindustan Times, Times of India have celebrated new year on their masthead, However some newspapers like Jansatta, DNA, Mail Today and Tribune preferred to be normal. Of course the best advertisement on this occasion has been that by national carrier- Air India with the punch line - “Dil mein India…Aasman mein Air India”. (India in heart, India in sky). The cartoon in Mail Today shows 2016 as old woman while cartoon in Times of India shows 2016 as old man. Which one is more real, take a clue from page 20 in Tribune which declares-“2016: The year of women power”. Some detailed feature report on women safety? Nope, but the newspaper devoted two full pages to carry reports and photos on “Punjab Assembly elections-1985” in its supplement.(1 January 2017).
Opps: The headline”of a news report by Kaunain Sheriff M reads-”11-year-old boy with blood cancer treated for TB for a month: Docs”. However the contents reveal that age of boy is six year .(1 January 2017)

Advertisement: Sale or compulsion?
During this time of the year, advertisements offering attractive discounts lure customers to buy, nothing unusual. However on first day of the year, the last page (18) of Hindi Newspaper-  Hindustan carries an advertisement which is rather unique. The advertisement in Hindi starts off with a claim-- "For the first time in history of Delhi such low prices sale" And line below it highlights-"Due to fight between two brothers 12 showroom closed"., In bold more is unique-"The inbound split...loot of world". The advertisement goes on to list prices of garments and the addresses of 7 sale points in Delhi. How far is the claim of this advertisement true, is just a guess! (1 January 2017)

Going Cashless
Today (20 December 2016), a full page advertisement in colour by VISA on the last page of Times of India has appeared with punch line-”Visa is helping bridge generations”. This advertisement carries a photograph of a middle aged man with a young boy showing him a mobile phone. It seems this advertisement has take clue from Indian Prime Minister’s appeal to the young generation to help by teaching the older generation to use mobile phone for cashless transactions! The advertisement echoes in smaller font- “Reach out & teach someone to go cashless. Be a digital ambassador”. While a smaller advertisement by Times of India shows photo of a smiling woman sitting with a smiling man holding a plastic card, both are looking at the screen of a laptop. The advertisement’s  punch line reads-”Why spend your marketing budgets in cash dependent markets? Advertise in markets where cash doesn’t make such a difference!”. Surely, the man & woman features in this advertisement do not seem to be advertisers. To get to the crux, read on smaller fonts- “with 60% of India’s credit card usage taking place in Mumbai, Delhi, NCR & Bangalore, demonetisation has not really inhibited spending…Advertise in metro cities…”(page 4). While Bollywood actor- Ajay Devgun stars in advertisement in many television channels promoting cashless economy, courtesy Ministry of Finance. Just to remind, earlier Ajay features in Pan Masala advertisements! Keeping with brand image? 

Landmark Financial Reform but advertisement language bias
It is not often that one views any advertisement by Reserve Bank of India (RBI) in a newspaper in Hindi. Today, an advertisement in English has appeared in a Hindi newspaper- Dainik Bhaskar on page 9 with headline- “Reserve Bank of India. Mumbai. Notice (published as advertisement)”.Will all readers of Hindi newspaper able to read & comprehend advertisement in English?  CLICK TO READ MORE.

News Goof-up
Is Tiger  a Lion? Shamya Dasgupta’s article on state of cricket in Bangladesh has appeared on page 23 in Economic Times with heading- “Bangladesh Maul into history”. The subheading in smaller font reads-”First ever test win over England in Mirpur shows that Tigers have finally come of age”. The article contains photographs of two cricketers from Bangladesh and a photograph of a model of wooden tiger & wooden man. The subheading has termed cricketers from Bangladesh as ‘Tigers” but no-where in the main text the word ‘Tiger” is used, rather the start of last para reads-“Bangladesh’s test life is now 16 years strong, & turning more than just one corner, even if only in their Sher-e-Bangla (Sher means Lion) backyard…”. Surely, Lion is not a tiger. Incidentally, accompanying the text is a picture of model of wooden tiger eating a man is that of a toy made for Tipu Sultan, the King from Indian state of Karnataka, not from Bangladesh. Surely, illustrator/cartoonist is being missed here. Cartoonist- R. Prasad’s cartoons no longer appear in Economic Times, wonder why?.

​Women Unsafe in India
Anniversaries come and go, with little impact on daily lives? Shivani Singh, an intern with The Hindu reports on page 3, the anguish of mother of Nirbhaya- “ Four years have passed since we lost our daughter…Even after intense protests & appeals for my daughter’s case, she has not received justice…What can one expect for the millions of girls and women who have been similarly wronged..” (17/12/2016). The heading of this news report needs no explanation- “Nirbhaya’s death didn’t change anything”.  On the same date, Times of India devoted one full page to this issue. The editorial of Times of India on 19/12/2016 came up with heading- “Unsafe City” and highlighted- “Four years after the Nirbhaya gang rape, crimes against women are going unpunished”. However, none of the newspapers or television channels have started a campaign to make city safe for women. SARCAJC has been raising issue of women insecurity regularly. Will Prime Minister Modi implement & monitor ‘Woman Safe Drive’ like the ongoing Demonetisation drive?

Erring NITI
The Hindu on page 15 carries a news report from Press Trust of India- “Centre clears 26% strategic sale in BEML”. Times of India on page 27 carries a news report procured from agencies-“Govt clears sale of 26% in defence co BEML” (7 January 2017). They inform that out of government’s holding of 54.03%, 26% stake will be sold. And this might fetch Rs. 10 billion. But hang on, isn’t BEML catering to Indian defence sector and is indeed a profitable company? Just to remind, according to Disinvestment Commission, government stake in BEML cannot be diluted, in national interest. Read MORE

COP21 cartoons: Nearly 200 countries have adopted the Paris Agreement under the United Nations Framework Convention on Climate Change.VIEW CARTOONS by OUR CArToONisT

16 February 2018
SARCAJC’S cartoonist has also made a few toons- Mega Bank Scam (PNB). Click here to view. 

Advertisement Watch: Poor translation looms a government advertisement. Know more

Archival Advertisement of a Hindi movie appeared in English language

Common Man transformed?
The Common Man by famous cartoonist late R. K Laxman has made it to two full page advertisement by a electronic store in HT City, a supplement of Hindustan Times. (1/10/2016) owever, the Common Man has not seen any makeover for standing with number of electronic items on the front page! Wonder, will he like to buy them or just look? Take a look at a cartoon made by our cartoonist.

Least we forget
Today is the birth centenary of the only woman Prime Minister of India- Indira Gandhi. The large advertisements by INC carries her photograph & punch line- “Remembering Indira Gandhi on her birth centenary….“. This advertisement has appeared on front pages of newspapers like- Indian Express, Rashtriya Sahara, Asian Age, Hindustan Times, Pioneer, Hindu. It has  appeared on page 3 in Hindustan, Navbharat Times and Dainik Bhaskar In Hindi. However it has appeared in  Roznama Rashtriya Sahara, daily newspaper in Urdu, but in Hindi language. A smaller advertisement by Government of Punjab with colored photograph of Indira Gandhi  has appeared in Tribune & Punjabi TO READ MORE



The newly released Economic Survey of India has called for Privatisation of Air India. Newspapers have carried this news, but where is the meat?  Is just privatisation, a cure for all, must ask debt ridden private sector airlines- Kingfisher, due to which higher end officers of IDBI Bank are in jail?

Flash from Past: READ on - SARCAJC had raised voice: ...The ownership of an organization per se has nothing to do with its efficiency. READ MORE


Cartoonist of SARCAJC had raised issue of NPA on ocassion of HOli, two years agoclick view

New Year Celebrations
The celebration of new year is visible on the masthead of most newspapers in Hindi. Dainik Bhaskar outshines all by providing readers with a perfumed newspaper today! The various advertisements also greet the readers. The advertisers are varied- Pan masala, Ghee, Income Tax department, BSNL,  individuals. Though Indian Railways has place one full page advertisement with punch line- “Think Sports Think Railways” but has forgotten to greet its readers - happy new year. Advertisements by hefty NPA ridden public sector banks  have also made an appearance  like Ad by Canara Bank  in Times of India Bank, it  highlights- “We feel elated… with Canara …!!” Wow, who is we? The advertisement by Allahabad Bank in Dainik Jagran highlights its heritage. The largest public sector Bank- State Bank of India seems to have forgotten to greet its customers, though has placed an advertisement in Dainik Jagran for possession of NPA ridden property. Taking about financial education for the main street, Nilanjana Chakraborty & Anirban Bora in Times of India have presented a story - “Don’t let friends take you for a ride”. This illustrated comic reminds of Panchtantra Tales in the Äge of Turbulence dominated with greed. Not to be missed on the new year! (1 January 2018)

Biased Media Coverage

20 March 2016:

One glace on cartoon by our cartoonist and you can get a feel of the media coverage during cricket competition T-20 World Cup for men & women. Why are women neglected in coverage by enlightened correspondents?

JOURNALISM IN INDIA- read an article from Benares Magazine- Feb 1849. "Peculiarities of Indian Society".

.......Team SARCAJC went to check SAR ratings on various leading brands of mobile instruments, but the sales people were totally ignorant about SAR rating. The “attractive “packing box of mobile phones did not carry any SAR rating, so first buy it and then check in accompanying brochure! But majority of customers who were buying mobile phones didn’t know anything about SAR rating. ....(6 MARCH 2011) . READ MORE

Prime Minister recalls Cartoon
Cartoons are favorites of all! The Indian Prime Minister in reply to motion of thanks to the President of India, in the  Indian Parliament, recalled a cartoon he saw in a newspaper during 1980..! ​ (7 February 2018)

Archival advertisements reveal the trends of their time. Take for instance, the following archival Hindi movie advertisement,  for the movie in Hindi appears in three languages- English, Hindi, Urdu. The lead actress occupies the ad space  with prominence. This is quite unlike recent Hindi movies ads  where the hero takes it all!


Sarcajc Research in Journalism Advertisement & Cartoon 

Monitoring Print Media: Tracking Newspapers in India

 To Read full article

Recognition Late

Today,  famous Indian writer, columnist, humorist - Mr. Tarak Mehta passed away in Ahmadabad, at the age of 87 years. SARCAJC pays homage to Mr. Tarak Mehta. The comedy television serial based on his writing- Tarak Mehta ka Ulta chashma’ has been extremely popular among all age groups of viewers & writings in Chitralekha magazine. He had penned down 80 books and was awarded with Padma Sri- an award  by Indian government “for distinguished service” during 2015. “The award seeks to recognize works of distinction and is given for distinguished and exceptional achievements/service in all fields of activities/disciplines”. Is it off tangent that one should  acknowledge/recognize accomplishments  of person of eminence at  prime time of writing so to encourage him/her to climb more peaks of achievements?  If lobbying the only way to get what one deserves at the prime time, then it is a sad - ‘Made in India’. (1March 2017)

The Race DEbAtE
Most news channels are at some time of the day offer debate on a so called controversial topic of current affairs. However, majority anchors comes unprepared with historical documents- utterly lacking research effort. The cross fire between political ideas often does not present the main street with the idea juice based on historical research, just lung power presentations. (3 November 2017)

Gender Biased

The first day of February 2017; majority television channels have faithfully carried the telecast of annual budget and the post budget dissections with experts. However, what is surprising is drought of female experts. The absolute male dominance raises question about reason for marginalization of females experts, specially in area of social science (read economics)  in India. Zee TV utilised the surroundings of Central park in Connaught Place with all male panel. The only silver lining was presence of female anchors in some channels. But were they all well equipped with research in social sciences, remains a bone of contention. Of the channels scanned till 5:30pm, none raised questions like- why no incentives were provided for organic farming, why no incentives came in for controlling acute pollution- both affect health of the main street. 

Advertising Ethics

Is self regulation working effectively across all private channels? Today, (15 January 2017) in channel- News Nation, a adult category advertisement appeared four times during one hour this afternoon. What will be its impact on children who watched this television channel with their parents on this Sunday afternoon, is anyone's guess?

Remembering Bapu
Today, Rajya Sabha television focused on Rabindranath Tagore in programme- Virasat during 1:30-2:00 pm (15 January 2017). During which, it remembered Mahatma Gandhi and asserted that Tagore was the first person to address Gandhi as Mahatma. While ABP News at 1:35pm highlighted in Hindi-“Gandhi ka chemical locha” and asked questions like- “Bapu desh ke kiye hanikarak hai?” (Is Bapu harmful to nation?). A contrast indeed!

Who Dominates?

Since November last year, demonetisation has dominated the Indian news channels. Some channels like India Today, ABP News showed sting operations. The Minister of Finance, Mr. Arun Jailey, while addressing a Press Conference on 30 December 16 voiced that TV channels should show queues that exist on 30 December 2016, not that existed on 10 November. There was no rebuff from the journalists present in the live Press Conference! Now with the television channels getting a lot of dramatic news regarding feud in a political party, the focus on woes of demonetisation seems to have faded from majority of prime time discussions. A few channels like Times Now did focus on instances of misbehaviour with women in Bangalore. But the bigger issue of women insecurity in India seemed missing. With today’s announcement of elections in many Indian States, again the focus will be on politics till result announcement  in March?

 OPPS- Yesterday, on Lok Sabha television, programme- Kaal Samvad, during a discussion on freedom fighter Gokhale, the photograph shows was that of Bal Gangadhar Tilak! (4 January 2017)

What ails Doordarshan

Amrita Nayak Dutta reported in DNA (19 December 2016) that government is planning to appoint a private firm to revitalise loss making public broadcaster- Doordarshan & bring it par with private television channels. Today (20 December 2016), DD News presented new schedule of popular programmes. Will the new schedule work without content makeover? Team SARCAJC looked at various programes in various television channels related to News from 5:10 pm. ABP News was asking-“Where all cash seized?”. While NDTV carried views of Finance Minister- Arun Jaitley and was accepting that during this demonetisation drive, some employees have misconducted. Taal Thok Ke- a debate was airing in Zee News with Rohit as anchor with 4 debaters- 3 from political parties and one Professor from Punjab University. The topic of discussion was result of Municipal result of Chandigarh elections. The channel calls this show as “Debate’s number one show”. The debate at New 24 featured 6 debaters arguing on -”Whether Shariyat courts should be closed?”. Vineet Malhotra was the anchor in the programme on current issue with 3 participants from political parties. Times Now carried a  special broadcast -“I didn’t vote for this”. India Today showed an advertisement on Black money. CNN News 18, carried breaking news- “Corporate War now legal battle..Mistry moves National Company Law Tribunal”. At 5:30pm, India 24x7 asked-“which actress ruled the year 2016” but with a photograph of Union Minister- Riju! While News X carried under “Crime & City” clip of “Haryana Police Brutality”. While DD National channel educated on how to maintain lemon tree, how to grow mashroom and DD News carried Sports News. Which is more interesting, viewers decide, right?


Tappu asks Jethalal Gada, his father, the most important question ( both are characters from  TV serial based on his writings- Tarak Mehta ka ulta chashma (Tarak Mehta's upside down spectacle)



Compensating the polluter?
The air pollution in Delhi has been alarming. Today (7 March 2017) , advertisement by Delhi Pollution Control Committee, Government of N.C.T of Delhi has been published in Times of India under heading-”Public Notice”.  To read 

An Investigation : Merger of Indian Banks
The merger of largest government controlled bank in India- SBI with other 5 banks has taken place and the data reveals it has NOT been successful. Unlike enthusiatic lead economists, media, SARCAJC had raised serious apprehension.  To Read

Did You reVeal, how mUcH?
The attack on Indian Army camp in Jammu (10 February 2018) saw most leading news channels featured  their correspondent in Jammu. All claimed that they showing visuals after a time lag and were not revealing operational details. Channels like India News (12:30 pm), Indian TV (12:35 pm) did show the building there terrorist were hiding, While DD News was busy (12:42 pm) telecasting the press conference by Finance Minister, RBI & SEBI chief- after their meeting on annual budget. While correspondent from Aaj Tak informed (16:38 pm) that huge generators are bring taken to the army camp. Most news channels initiate discussion/debate on national security with people with different ideologies, retired defence personnels etc, with seemingly little contribution from the research wing of news channels (if any!). Most news channels (excluding business channels) had fielding the same news anchors to initiate the discussion on budget, did you say!? Say, did you present statistics on comparative low allocation (adjusted for inflation)  for defence in the annual budgets vis-à-vis demand- over the years? Yes, obsession of media with GDP growth continues. Is inequity led growth sustainable? The Prime Minister of India had recently revealed on floor of Indian Parliament (7 February 2018) - the extent of Non Performing Assets (NPA) in public sector banks- 82% when his government took over. Later this day, during prime-time, this was not topic of  discussion in any leading news channel, wonder why? This did not make headlines of newspapers too- next day. Point to ponder- Is privatization a solution, as deputy Governor of RBI had suggested last year? Is privatization cure for unregulated greed? Did you say today, private sector accounts has accounted huge pile of NPAs in India! And Central Bank- Reserve Bank of India (RBI) slept all this while, without any accounting! The fact is that Indian banking system has failed and now is being bailed-out with tax-payers money- has not being highlighted by the mainstream Indian media. No expert-media voices are being heard- make defaulting Managing Directors, Executive Directors of these NPA ridden public sector banks, Governors & Deputy Governors of RBI (who were drawing fat salary & perks) be held accountable for NPAs. 

Self regulation working?

Hindu has reported-“Set up mechanism to hear plaints about TV content: SC”. The legal corresponded informed-“The Supreme Court on Thursday asked the government to set up, streamline and publicise a complaint redressal mechanism…to deal with citizen’s complaints about content telecast or aired by private TV channels and radio..”. The para four of this news report carries a quote by the bench of Supreme Court-”We cannot ask the (the Centre) to monitor the content of the channels. How can we do that? ..” While Times of India’s Dhananjay Mahapatra has highlighted-”SC: Set up body to look into complaints against channels”. (13 January 2017).

SARCAJC is independently monitoring!

Revelations- Alpha Files
During prime Time, Republic TV stood out with its Editor-in-chief - Arnab Goswami questioning  ED on valuation of the seized assets to be over Rs 550 million, that too done so quickly. Prema Sridevi raised apprehension about authenticity of sized jewellery - American diamonds? “Loan Vs Zero Asserts scam”. Larger scam in making.. hundreds of bank officers were bribed and entertained...Arnab declared-”We will not agree to closure of the case” and raised voice over quality of journalism- how reporters are not doing any real reporting rather going after press releases by the Government and presenting them as "news-break” The Republic TV has opened “The Alpha Files”, “Deep Throat” insights -in coming days. The rot in Indian financial system that has take toll on the main street is finally started coming out from the closet. But larger issue (read need) of transformational restructuring must not get lost in blame game. Did you say immediately replace all CEOs, board of directors (with majority independent directors) in all public sector banks. Investigative/research journalists as board of directors, good start indeed! (16 February 2018)​

HoLi CeleBrations
Today, most newspapers in Hindi have celebrated Holi- the festival of fun & colours on their masthead. The outstanding masthead with an interesting toon has been carried by Dainik Jagran- Modi & Shah playing Holi with opposition leaders. The hang-over of unprecedented wins is obvious! Dainik Bhaskar, perfumed newspaper, has carried 4 innovative toons by cartoonist- Ismil Lahari on its front page with heading- “No negative holi but positive-toon”. Talking about surprise gift on Holi- Hindi newspaper- Navbharat Times takes it all, with front & inner page carrying not only fake news but also appealing advertisements with strong dose of satire-realism, for example fake currency, fugitive with massive outstanding loans, anti-corruption satellite, penalty for late delivery of flats, mandatory aadhaar for social media, plan for growing potato & onion on moon, lift in Qutub Minar etc ! A must to read and indeed, a collector’s issue! However, this fun spirit of Holi seems absent from majority of newspaper in English, wonder why? (13 March 2017)

TO READ full article

Monk & Money!
The front page of Hindu Businessline and Business Standard has carried an interesting advertisement “issued in public interest by “MCX “ in 3 comic panels  with the heading- “A monk who trades”. Yes, tiger and cat is from same family but who is domesticated- not difficult to investigate! The education tag in ad reads-”Do ensure that contract note from registered broker has full transaction details”.  (6 November 2017)  ​

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What is POLICY?

Extracts from Oudh Punch 1870s

Building Castles in the air; the pretense of conferring a favour upon another while promoting one’s own interest; smearing one’s body with blood & representing oneself as having fought in a religious war (i.e. to try to acquire fame by merely pretending to have taken a part in a good action); an ultimate clamour....More

Historical Saharanpur

Sandeep Rai reports in Times of India-”ASI gets full control of fort after 149 years, jail likely to be shifted”. From Meerut, he informs that -”Exactly 149 years after Rohilla Fort was converted into a prison, the Saharanpur district jail is all set to ‘fall’ into the hands of Archaeological Survey of India (ASI). (Historically speaking, Saharanpur has been rich in its cultural heritage. Do READ an article by /SARCAJC‘s President, few decades ago - Saharanpur-rich with culture.​

Mahatma Gandhi on Advertisements:

I hold that it is wrong to conduct newspapers by the aid of...immortal advertisements, I do believe that if advertisements should be taken at all there should be a rigid censorship instituted by newspaper proprietors and editors themselves and that only healthy advertisements should be taken...More

RARE news: PNB founder on Leaders: 1919

​Famous Indian freedom fighter- Lala Lajpat Rai was one of the founders of PNB, who in article in Young India (May 1919) had called for making of leaders- “…What the country needs is a band of leaders pledged to absolute truthfulness, frankness, openness and above all, fearlessness and simplicity. We want leader who will live the common people.. TO READ MORE

Strengthening Democracy, Governance & Accountability

17 February 2018
Newspaper of the Day on PNB Loot: 
Most newspapers are carrying details of the government action of raids, passport suspension, post hue & cry over Nirav Modi Scam,  which is over a billion rupee. Dainik Bhaskar stand out today for its large colored cartoon on page 12, where a seeming retired bank officer in formal rags is frying pakora, behind is the logo and board of PNB. He is seem telling a small boy & man (looking surprised) - “PNB.. Meaning pakore naram banege (pakoras will be soft”. The editorial of the day has been penned down by Kalpesh Yagnik,  the  Group editor of by Dainik Bhaskar which has appeared with heading-“Nirav Modi has looted- who will imprison those who allowed him to loot? “. Kalpesh has informed the readers in details of the mess and has not minced words . Kalpesh questioned why for such a big scam (over Rs billion ) only junior  bank employees have been have been made accountable (read suspended) , while top ones have been spared.  He has criticized the audacity of the present CEO of PNB - Sunil Mehta to come in front of the media and state in relaxed manner- “Bank is able. Will not allow any loss to any investor/customer””. …He should have been suspended. Court case should have been filed against him. All public sector banks have made a cruel joke. He recounts that for Vijay Mallya scam, State Bank of India (SBI) has not even suspended even one employee, forget any going to jail. He goes on to explain how PNB fraud was executed in simple language. He holds the government responsible. And ends- “Banks are ours. …Bank loss is like our loss. Have to save.”. Not surprising, Dainik  Bhaskar claims on its masthead-”You are reading country’s most trusted and Number 1 Newspaper”. 

16 February 2018
The Indian banking lead by public sector banks is reeling under tremendous stress, thanks to lack of accountability. Apart from huge pile up of Non performing assets, now scam has emerged in lead by Punjab National Bank (PNB). Look closer to the front page headlines in newspapers scanned by us today: 
“Finding NiMo: Nirav & Kin left India by Jan 6”(Times of India)
“ËD seizes assets worth Rs.5100 cr (Financial Express)
“ED seizes Rs. 5100 crore of Nirav Modi assets(Hindu Businessline)
“Pay up, RBI tells PNB”(Business Standard)
“Ägencies seize Rs 5100 cr from Nirav Modi’s firms”(Mint)
“Rs 5100 cr assets seized in PNB case”(Hindu)
“Nirav Modi Virus spreading rapidly”(DNA)
“ËD seizes Ts 501k cr Nirav Modi assets”(Hindustan Times)
“Cong targets Modi on Nirav ‘lonk’, ED seized Rs 5k cr gems” (Asian Age)
“Alerted on scam, govt did nothing: Cong”( Tribune)
“Fraud expands: Rs 3000 cr more from 17 banks, money laundering evidence”(Indian Express)
“Raid on Nirav Modi’s 17 places, jewellary worth 5100 cr seized”(Punjab Kesari)
“Raid on Nirav Modi’s 17 places”(Hindustan)
“Raid by ED on Nirav’s places property worth 5100 cr seized”(Dabang Duniya)
“ED raids Nirav, seizes Rs 5100 cr jewelley”(Pioneer)
“PNB scam: ED seizes Rs5100 cr worth Diamonds, jewellery”(Statesman)

Hindu- “Gen of Scam”- urges for speedy investigation to resolve faith in the banking system, though also concedes- “The banker -borrower nexus has been blamed for problem in banking system for years..”
DNA- “Bank Fraud”- alleges- “It is still the tip of the iceberg”. 
Asian Age- “Is huge fraud really an aberration?” TO READ MORE

Chek de India
How far Indian newspapers highlight achievements by Indian women sportsperson? SARCAJC had raised the bias seen in majority of newspapers for men as compared to women sportsperson on 20 March 2016. However, we at SARCAJC are happy to note that of the 33 newspapers scanned on 6 November 2017, majority (22) newspapers have highlighted the victory of Indian hockey players in Asia Cup on their front page with a colored photograph. The Hindi movie- “Chek de India” in real indeed. Many friends of SARCAJC expressed, how they wished they were in Japan to witness the outstanding feat by Indian Eves! The largest photograph among the newspapers in English was carried by Tribune- “Chek de moment”- as Indian women players posed with their medals. In Hindi, Dainik Tribune and Amar Ujala gave best coverage on their front page. Interesting emotional punch line of Dainik Tribune read-”Hockey: by breaking wall of China daughters win Asia” along with large coloured photo of women players celebrating their victory. Amar Ujala highlighted on its front page-”Our daughters champions after 13 years” with colored photo. In addition, this newspaper published 7 photographs of Indian women players (including of the captain) of this winning team on its front page and informed they all belong to State of Haryana. However, regional newspapers of Haryana like Jagat Kranti (Jind), Gurgaon Mail (Gurgaon), Gurgaon Today (Gurgaon) did not carry any news or photo of victorious Indian women Hockey team or 7 girls of State of Haryana on their front page. Such apathy? Today, (8 November 2017) Amar Ujala reports that the outstanding hockey goalkeeper of the winning team- Savita is unemployed for last so many years and is surviving on earnings of her father. At the age of 27, she feels she should have supported her father. Imagine the stress, tension felt by this 'daughter''. Is this not the responsibility of the State of Haryana to look after sportsperson like Savita and at least provide her with a decent job (in area of sports)?  Surely, the golden jubilee celebrating State that places full page advertisements in leading newspapers can afford this much! Did you shout- “Ad Endorsement” for the forthcoming World Cup? Are advertisers listening? ​

World Cartoonist Day: World Cartoonist Day has been celebrated on masthead of Times of India, Navbharat Times. While, Economic Times has published winners of cartoon competition on Mossack Foseca and three runner ups with heading- “Say Sleaze! ET’s got your Panama Pic”. The paper received total of 457 toons, ”Black humour on Black money”! Navbharat Times has carried 4 archival toons of late R.K Lakshaman. Times of India has published 4 cartoon made by its readers that have been selected by its cartoonist. It received 2000 plus cartoons on two topics “Politics with the times“ and  “We The Society“. Hindustan Times has celebrated this day on its website by publishing  toons by Jayanto Bannerjee with heading- “World Cartoonist Day: HT brings toons with a pinch of satire” with self toon as cartoonist! Times of India is the only newspaper that has carried an editorial on this occasion. However of the randomly scanned newspapers, 15 did not carry any toon/write-up on this occasion. Wonder why?Our cartoonists brings you 4 cartoons on this occasion. CLICK


The front page of Times of India informs of a study by premier government funded  medical research institute in India- AIIMS about risk from mobile phones and that- “Industry-funded research plays down risk from mobiles: Study”. Yes, radiation from mobile phones is harmful.  Indeed extremely alarming news for the main street who have become accustomed to this device. However, result of this study did not make it to three major newspapers in Hindi- Amar Ujala, Dainik Bhaskar and Dainik Jagran, wonder why? (6 March 2017). SARCAJC has been raising this issue for benefit of main street. TO READ​​- MOBILE PHONE MENACE